Privacy Policy

Last updated : 20 July 2025

Mithila Melange, a brand owned and operated by Auxinity Ventures (“we”, “us”, or “our”), is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, store, and share your personal information in accordance with the Digital Personal Data Protection (DPDP) Act, 2023, and the SPDI Rules.

Definitions

Personal Information (PI): Information that identifies a user, such as name, email, phone number, and shipping/billing address.
Sensitive Personal Data or Information (SPDI): Includes financial information (like payment details), passwords, etc.
User/Data Principal: The individual whose personal data is collected.
Data Fiduciary: Auxinity Ventures, responsible for managing and processing your data.

Information We Collect

We collect the following PI/SPDI when you:

Register on our website
Place an order
Subscribe to our newsletter
Fill a contact form or interact with our customer support

Collected data includes:

Name
Email address
Phone number
Shipping and billing address
Payment information (processed securely via third-party gateways)
Non-personal information, like IP address, browser type, cookies, and analytics data

How We Collect Data

Directly via website forms, order pages, and support chats
Automatically through cookies, analytics tools like Google Analytics
Indirectly via third-party integrations (e.g., payment gateways)

Purpose of Collection

We collect your data:

To process and deliver orders
To manage user accounts
To respond to queries and provide customer support
For marketing communications (only with explicit consent)
For fraud prevention, audits, and legal compliance

Data Minimization: We only collect data necessary for these purposes.

Consent & Opt-Out

We collect your data only with clear and verifiable consent.
You can withdraw consent at any time by writing to mithilamelange[at]gmail.com.
You may also opt out of marketing communications by using the unsubscribe link in our emails.

Sharing of Data

We do not sell your personal data. We may share your information with trusted third parties only for the following purposes:

Payment processors: to securely complete transactions.
Shipping partners: to deliver your orders.
Service providers: who help us run the website, marketing, or analytics.
Legal authorities: if required by law or to protect our rights.

All third-party services we use are compliant with data protection regulations.

Data Retention

We retain your personal data:

As long as required for order fulfillment, legal obligations, or as per applicable laws.
After which, the data is securely deleted or anonymized.

Data Protection & Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or misuse, such as:

SSL encryption
Secure access controls
Regular audits

However, no system is 100% secure. You are responsible for keeping your login information confidential.

Your Rights

You have the right to:

Access your data
Request corrections or updates
Withdraw consent
Request deletion (subject to legal or operational requirements)

To exercise these rights, contact us at mithilamelange[at]gmail.com.

Cookies & Analytics

We use cookies and similar technologies to:

Keep you logged in
Remember your cart
Analyze website performance and visitor behavior
Personalize content and ads

You can control cookies through your browser settings. Disabling them may affect site functionality.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to read their policies.

Changes to Policy

We may update this policy from time to time. Significant changes will be notified via email or on our website.

Grievance Redressal

Grievance Officer: [Name]
Designation: [Designation]
Email: mithilamelange[at]gmail.com
Phone: [Insert Number]

Complaints will be acknowledged within 48 hours and resolved within 30 days.